Empire North - Destroyer of civil rights?

Someone please tell me this is a joke - a shadowy Danish company, Empire North, is selling a rifle that can shoot a GPS-capable microchip into protestors (and take a picture of them in the bargain):

What is the ID SNIPER (TM) rifle?

It is used to implant a GPS-microchip in the body of a human being, using a high powered sniper rifle as the long distance injector. The microchip will enter the body and stay there, causing no internal damage, and only a very small amount of physical pain to the target. It will feel like a mosquito-bite lasting a fraction of a second. At the same time a digital camcorder with a zoom-lense fitted within the scope will take a high-resolution picture of the target. This picture will be stored on a memory card for later image-analysis.

Why use the ID SNIPER (TM) rifle?

As the urban battlefield grows more complex and intense, new ways of managing and controlling crowds are needed. The attention of the media changes the rules of the game. Sometimes it is difficult to engage the enemy in the streets without causing damage to the all important image of the state. Instead EMPIRE NORTH suggests to mark and identify a suspicious subject on a safe distance, enabeling the national law enforcement agency to keep track on the target through a satellite in the weeks to come.

The urban battlefield?

Wait, it gets better - how about a junior spy camera that encourages kids to take pictures of "suspicious activity" (you know, brown people)?

Here's as much as they're willing to tell us about themselves:

EMPIRE NORTH is always at the cutting edge of technology, at the research of new products in the important area of Non-Lethal-Weaponry. This young, ambitious Danish company is currently developing brand new kinds of identification tools and anti-riot-equipment, tailored for the modern urban battlefield, combining outstanding Danish design and know-how.

According to their website, these enterprising young Danes will be in NYC late this month.

(Thanks to Ad B. for the link.)

Update: I hear Empire North is a hoax, according to this commenter, anyway...

Thanks to markymarx at Daily Kos for the help.

Comments

[Col]

That id sniper rifle bullshit is just that, a load of crap.
Why,..... well,...... wake up to yourself, think about it..... yes, thats right... think about it.....look at the claims, .........think about it!!

[Dingus]

I found a link to www.whitehouse.org on one of their pages. That's a dead giveaway. However, that link has been changed to www.whitehouse.gov (the real WH site). That's a bit curious.