Through the music news website Coolfer, I discovered a site detailing the many problems that have come up with Apple's iPod Nano - mostly scratched and cracked screens for no damn good reason.
Here is the Coolfer article and here is the web site. [10/2 - broken link corrected, but it looks like the site will no longer be updated.]
Well I had gotten a few emails from people saying that the
Nanos in their local Apple store were severely scratched. I couldn’t believe
that Apple would have scratched models on display. I have never seen a
scratched iBook or PowerBook, so I decided to investigate for myself. I visited
the Apple Store nearest me located at the Somerset Collection in Troy, Michigan
(2800 West Big Beaver Road, Suite N-112, Troy MI. 48084 http://www.apple.com/somerset).
When I walked in, the Nano’s were located directly to my right, where 2 iBooks
and a few printers used to be on display. I had the pleasure of speaking with
Amanda, an Apple Store employee who was working the Nano table. There were
several Nano’s on display. The one nearest me was a white model that looked
like someone had taken a steel wool pad to the screen. You could barely see the
LCD underneath through all of the scratches. When Amanda was finished speaking
to a customer I started asking her questions. It went a little something like
this:
Matt: This iPod looks really scratched. How did this happen?
Amanda: Well we have had thousands of people handling them.
Matt: This happened from people just touching it? They
weren’t rubbing them on something or putting it in their pocket? Is it really
this easy to scratch?
Amanda: Yes it can scratch easily but I don’t think that
really matters.
Matt: Well most people buy an iPod for the look. You don’t
think they are concerned with an iPod that scratches this easily?
Amanda: No, I mean I have an iPod for the music not how it
looks, but if someone is concerned about scratching we do sell cases for them.
Matt: I have seen some sites on the internet where people
complain of scratching and cracked LCD screens. Has your store had any returns
for this problem?
Amanda: No it is still a new product. I don’t think we have
had any returns yet.
Matt: So you sell a product that scratches easily, so that
you can sell a case. That is a pretty good marketing strategy
Amanda: Well, that’s how they get you.
Matt: Interesting. May I have your card?
Amanda: Sure
Matt: By the
way, I run a website that is collecting information from Nano owners about all
of the problems they are having. I am going to post the information you have
given to me on my website. I really hope you don’t lose your job. Have a good
day.